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I just found out from a reliable source that Jere Sullivan
was demoted, again. Now he will be driving around at night looking
for news. I can’t express how I feel about this in words, but one
thing I can say is that I don’t regret a word I wrote in last
weeks newsletter. At first I believed that maybe I was to harsh on
Mike "Pinstrip" Anthony. As I discovered today, I was not harsh
enough. I realise that what I might write in this letter might not
mean much or nothing at all, but it sure upset Anthony. I talked
to him on the phone on Tuesday, (2-10-87) and he seemed awfully
angry, very angry. He said, "Hi Avi, I’m the guy in the pin
striped suit... are you using our call letters?" He went on to say
that he was going to track me down, check my phone number in a
cross reference [BRESSERS3 . He said, "You know your a crack pot,"
in a tone to assure himself that I was wrong about what I said in
last weeks newsletter. Well Mike, [I write this because he is
- getting a copy of this one tocjj if I were the only one to say that
what you are doing to WIOD is detrimental to the ratings and the
overall "product" of WIOD then it would be just one person out of
many and should be ignored. But Mike, when people like Neil
Rogers, Tom Jicha, employees at WIOD, and listeners whom I have
spoken to say either, "Mike Anthony is going to bury the station, "
or "I don’t listen to WIOD as much as I use to because the host's
were moved around," then something is wrong, terribly wrong,
deadly wrong. Neil Rogers knows what he is talking about, he has
been around for along time, especially down here in the Miami
market. It’s been over 11 years, right Neil? Although he is not
WIODs’ program director, you have got to say to yourself, "Maybe
he is right?" I don’t want to speak for Jicha, but I did hear
through the grape vine what he thinks about what you have done to
WIOD. He too, has his years and no matter what you [Mike) say,
both these people have credibility and both know what they are
talking about. I am sure it is hard to admit that you have done a
grave mistake, but there is no time better than the present, you
can still mend the damage you have done and at the same time be
the laughing stock of local radio. But people will still say,
along with all the jokes about you, "At least he had the guts to
fix everything before it was too late." You can call everyone all
the degrading names you want to, but when that book comes out you
will be the one who's job will be at stake arid it seems to me that
your station will go down at least a full point (it certainly
won’t go up). If I am wrong, and I don’t think I am, I will admit
to ray mistake. We will find out around the third week of March and
by then I hope you take one of those $0.59 trips on Greyhound to
Anchorage. Maybe you could introduce radio to the Eskimos. I think
I made my point clear, just incase I have not. Mike, good luck,
you will need it.
As for Jere Sullivans’ situation, as Neil would say,
"Unbelievable." J say "Fowlerpractice.” Fowlerpractice is a term
for someone who humiliates people into leaving their job. Mike you
don't know about Bev Smith. She use to do the 9-12 p.m. show on
WNWS but due to Neil’s presence at night her ratings were quite
low. I am not saying that Bev would have had a 10 share if Neil
was not on opposite her, actually she was slightly better than
Shirley Peters. Anyways, Lee Fowler decided to move he r to a
different time siot, the overnight slot. Why? Because she had a
clause in her contract which gave the managment the right to do
so. Bev did not accept the overnight slot and left for WKIS. The
moral of this story is, if there is a contract end you want to get
rid of the person humiliate them until they leave. But if they
don't have a contract you can fire them, right? Well why don’t you
just get it over with? l j as a human "crackpot’j would not. humiliate
anyone the way you are humiliating Jere. Don't forget, when the
Winter book comes out you might find yearcself Acresni^
Lee might have been slightly justified in what he did but in this
case, THERE IS NO CONTRACT. I don’t wan’t to see anyone fired
except you. You are not doing anything that will enhance the
emploiyeer- employee relationship. I know for a fact that alot of
your employees are not too excited about your way of working. If
you keep it up you might be just as popular as Lee Fowler. Or
something even worse could happen, Jere might get awfully upset
and who knows what might happen. I know it does not look to good
on the record when someone is fired because then there could be
any number of disputes. But at tiroes it is better to just fire the
person and get it over with. When y«Yfft.next, up in line I wish you
that same treatment that Mr. Sullivan is getting. I truly do.